At Benny’s BBQ Rubs, "Bold Flavours. Brighter Futures." is more than a motto, it’s a mission to raise up the kind of leaders our future needs. That’s why 50% of our profits go directly to support The Legacy Forge, a leadership and character-building program for at-risk young men, which has been developed from the SU Australia Outback Road Trip and will launch in 2026.

What started as an epic journey across the Aussie outback is now set to become a life-changing program that challenges young men to break free from toxic stereotypes and generational cycles. Set in rugged country and fuelled by purpose, The Legacy Forge is where boys are shaped into men, not through ego, but through responsibility, resilience, and real mentorship.

It’s not just about the adventure. It’s about transformation. These young men will learn what true leadership looks like. Courage, humility, integrity, and the strength to lead themselves, and others, toward something better.

Every time you season a meal with Benny’s, you’re doing more than adding flavour, you’re helping forge a legacy. One rub at a time, you’re backing young leaders who are ready to change their story.

That’s Bold Flavours. Brighter Futures. That’s Benny’s.