At Benny’s BBQ Rubs, we believe a good business should do more than just make a profit—it should make a difference. We’re proud to be part of a growing movement that sees business as a force for positive change, not just personal gain. That’s why we’ve built our brand on two big ideas: creating bold, unforgettable flavours for your BBQ, and using every sale to help build brighter futures for young Australians.

Every jar of Benny’s BBQ Rubs supports The Legacy Forge—a transformative program that helps young men who are at risk of falling through the cracks. In a world where toxic masculinity still encourages silence, aggression, and emotional suppression, we reckon it’s time to flip the script. The Legacy Forge steps in where traditional support systems often fail, providing mentoring, life skills, emotional development, and a strong sense of community to young men who need it most.

Here at Benny’s, our heart is to build better men—men who lead with strength and empathy, take ownership of their actions, and contribute positively to their families and communities. And we’re not just talking—we’re taking action. $3 from every rub you buy goes directly to funding this life-changing work.

We’ve seen firsthand the power of purpose-driven business. It’s more than charity—it’s about creating a business model where every customer becomes a partner in change. Because when we fire up the BBQ, we’re not just cooking great meat—we’re fuelling a movement. A movement that says business can be bold, generous, and impact-driven.

We’re proof that you can craft amazing flavour and do something meaningful at the same time. You don’t have to choose between success and service—you can have both. And every time you shake on one of our rubs, you're helping rewrite someone’s story from broken to built.

So next time you’re seasoning up for the weekend, remember: with Benny’s, you’re not just making a meal—you’re making a difference.

Benny’s BBQ Rubs – Bold Flavours. Brighter Futures.

Where great taste meets a greater purpose.